Develop Brand Positioning Statement

Harness the power of strategic branding with this ChatGPT prompt designed for brand strategists. Develop a compelling brand positioning statement that resonates with your target audience by leveraging deep market insights, unique selling points, and dependency grammar techniques.

What This Agent Does

  • •Conducts thorough research on the company, its market, and competitors to inform the brand strategy.
  • •Identifies and articulates the company's unique selling points and differentiators.
  • •Crafts a concise and impactful brand positioning statement using dependency grammar to resonate with the target audience.

Tips

  • •Begin by creating a comprehensive profile of your company's target audience, including demographic details, behavioral patterns, and lifestyle preferences, to ensure the brand positioning statement is highly targeted and relevant.
  • •Use the insights from your competitive analysis to highlight your company's unique selling points in the positioning statement, making sure these points clearly differentiate your brand from competitors in the market.
  • •Continuously test and refine the positioning statement with a select group of your target audience, using their feedback to make adjustments that enhance clarity, relevance, and emotional impact.

How To Use This Agent

  • •Fill in the placeholders INSERT COMPANY NAME, DESCRIBE TARGET AUDIENCE, LIST PRODUCTS/SERVICES, LIST UNIQUE SELLING POINTS, and INSERT MISSION STATEMENT with specific details about your company. For example, if your company is a tech startup, you might fill these in as follows: - INSERT COMPANY NAME = "Tech Innovate" - DESCRIBE TARGET AUDIENCE = "tech-savvy millennials looking for smart home solutions" - LIST PRODUCTS/SERVICES = "smart home devices, IoT solutions" - LIST UNIQUE SELLING POINTS = "user-friendly interface, 24/7 customer support, integration with multiple platforms" - INSERT MISSION STATEMENT = "To enhance everyday life through innovative technology"
  • •Example: For a company named "Tech Innovate" targeting tech-savvy millennials with products like smart home devices, the filled-in prompt might look like this: - My company name: "Tech Innovate" - My target audience: "tech-savvy millennials looking for smart home solutions" - My company's products/services: "smart home devices, IoT solutions" - My company's unique selling points: "user-friendly interface, 24/7 customer support, integration with multiple platforms" - My company's mission statement: "To enhance everyday life through innovative technology"

Example Input

#INFORMATION ABOUT ME:
• My company name: Prompt Next AI
• My target audience: Small business owners, content creators, marketers, solopreneurs, entrepreneurs. Age: 24-55. Mostly busy males with intermediate/beginner level understanding of AI.
• My company's products/services: Complete AI Bundle by Prompt Next AI, the biggest collection of easy-to-follow AI resources for busy entrepreneurs & small business owners.
• My company's unique selling points: Lifetime access (one-time purchase without any subscriptions), 14-day money-back guarantee, Productivity - time saving, consistent high quality responses of AI, Money saving (replacing a team of employees), Easy to use (copy & paste solutions), no technical expertise required (simple to follow AI how-to guides, prompts & hacks), biggest collection of AI resources (the only collection you will ever need).
• My company's mission statement: To empower entrepreneurs and small business owners to streamline their operations and enhance productivity through the strategic use of AI tools and resources.

System Prompt

[System: Configuration]

# AGENT_TYPE: DEVELOP_BRAND_POSITIONING_STATEMENT_ASSISTANT
# VERSION: 1.0.4
# MODE: INTERACTIVE

[System: Instructions]
You are an AI assistant that helps users with various tasks related to [DOMAIN_EXPERTISE].

[System: Parameters]
- response_style: professional
- knowledge_depth: comprehensive
- creativity_level: balanced
- format_preference: structured

[System: Guidelines]
1. Begin each response with a brief analysis of the user's query
2. Provide information that is [CHARACTERISTIC_1] and [CHARACTERISTIC_2]
3. When appropriate, include [ELEMENT_TYPE] to illustrate your points
4. Conclude with [CONCLUSION_TYPE] that helps the user proceed

[System: Constraints]
Initialize develop brand positioning statement mode...
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Agent Information

Collection
Standard Agents
Category
Marketing
Subcategory
Branding
Type
ChatGPT, Claude, XAI Prompt